The power of words: How text-based content boosts your reach. As a writer, I know firsthand the power of words. And in today’s digital age, the power of text-based content cannot be overstated. From LinkedIn articles to tweets, text-based content is a valuable tool for boosting your reach and establishing your personal brand. One of…
Your headline should stop the scroll. The title of your post or email fulfils the same function as the headline of a newspaper article. It is the first thing that you see. It is designed to draw you in, make you want to read the rest of the article. You should look at the headline…
Why you should be using affiliate marketing As a business owner, you’re always looking for new and effective ways to drive sales and grow your customer base. And with the rise of digital marketing, you might be wondering if affiliate marketing is the right route for you. Let me tell you, affiliate marketing can be…
Steve Jobs favourite quote A quote that has survived the millenia and seems so true now as it did then, or when Steve Jobs landed on it. We can only get better with practice and through practice we achieve excellence. Even the current tools that help us with writing, such as ChatGPT, require practice to…
Can A Blog Help My Brand? As a brand, you’re always looking for ways to stand out and make a mark in your industry. You know that having a strong online presence is important, but have you considered starting a blog? A blog can be a powerful tool for your brand, helping you to connect…
How quickly will my content start ranking? You’ve spent all this time writing the content and uploading to the platform you have chosen, but how quickly will it start to rank? Everything takes time and there are no quick wins on this unless you are prepared to pay a lot of money for paid advertising….
Is All Content Equal? The simple answer to this is no. Content needs to work for your audience and therefore needs to be generated specifically for you as an individual or company. There is no set template to get the tone of the content right. Written content takes time and effort to ensure that it…