Reaching Your target audience Social media is a powerful platform for you to reach your target audience. LinkedIn for example has over 830 million members in over 200 countries and territories. This makes LinkedIn the world’s largest professional networking platform. Here’s how you can use LinkedIn to reach your target audience: Create a strong profile…
You require consistency in a competitive landscape In today’s competitive online landscape, it’s more important than ever that you have a strong presence on social media. And one of the best ways to do that is to be consistent with your posting. LinkedIn’s algorithm, for example, takes into account a number of factors when determining…
Quality over quantity Why the Quality of Your Followers is More Important Than the Number Your online presence is important and building a large following on social media is one of the best ways to have that strong presence. But while a large number of followers is something that can be used to compare yourself…
Why text based content is effective Text-based content is still one of the most effective ways to reach your target audience. A recent study by HubSpot found that 70% of B2B marketers believe that content marketing is an effective way to generate leads. So how can you make sure that your text-based content is effective?…
Text based content The Key to Your Business Success Social media is a powerful tool for businesses of all sizes. By contributing on any social media regularly, you can connect with potential customers, partners, and employees. You can also build your brand and establish yourself as an expert in your field. But contributing on social…
Why You need a picture They say “a picture paints a thousand words” and that has never been truer than now in the age of social media. In a world where we are constantly bombarded with text, visuals are a powerful way to capture attention and communicate your message. When you use visuals in your…
We all have a comfort zone. We all have a comfort zone. It’s that place where you feel safe and secure. It’s where you know what to expect and you’re not likely to be challenged. But our comfort zone is also a trap. It keeps us from growing and learning. It prevents us from reaching…
Yesterday I was really struggling to find the motivation to write anything for my website or for LinkedIn. However, the previous evening I had tweeted that I had enjoyed the latest My First Million podcast. This simple tweet from an account with a very small number of followers got a response from Shaan Puri, one…
Are You a robot? In today’s digital age, it’s tempting to use AI to help with everything, from writing your emails to creating your social media posts. But while AI can be a valuable tool, it’s important to remember that it can’t replace human connection. When we interact with a robot, we know that we’re…
Improve Your knowledge as you teach others “The best way to learn is to teach.” is a quote from Alex Hormozi, a successful entrepreneur and investor. He believes that the act of teaching forces you to solidify your own knowledge and understanding of a subject. It also helps you to identify gaps in your knowledge,…