Is All Content Equal

Is All Content Equal?

The simple answer to this is no. Content needs to work for your audience and therefore needs to be generated specifically for you as an individual or company. There is no set template to get the tone of the content right.

Written content takes time and effort to ensure that it works for you and delivers the message you want. Whilst drafts can be produced quickly, to get the ‘voice’ right can take longer. 

Tailoring your content to your audience is the key and understanding your audience is vital. However, it can also be a great way to produce content and engage with your audience by asking for their feedback.

Over the coming weeks we will look at ways that you can enable your audience to ensure that the content you produce meets their needs and expectations.

Your Content Needs to be:

➡️ Engaging

➡️Unique

➡️Shareable

➡️Relevant

➡️Compelling