copywriting – Page 4

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Write for your audience

ByJohn Selden May 5, 2023May 5, 2023

Write for your Audience not for yourself. The issue that many content creators have is that they write the content for themselves. That is not where you need to be. You need to write for your audience, the article is about them and what you can do for them. Talking to your audience rather than…

Content

Stopping the scroll

ByJohn Selden May 3, 2023May 3, 2023

Your headline should stop the scroll. The title of your post or email fulfils the same function as the headline of a newspaper article. It is the first thing that you see. It is designed to draw you in, make you want to read the rest of the article. You should look at the headline…