Why short and sweet LinkedIn Posts can make a big impact on Your audience We all know the value of effective communication, but when it comes to LinkedIn, it’s important to remember that brevity is key. In a world where attention spans are short, keeping your LinkedIn posts concise and to the point is crucial…
Engage and connect with your audience Engage and Connect with Your Audience for Better Business Outcomes. In the article ‘engaging with your audience‘ we covered engaging and connecting briefly. Here is a deeper look into how you can engage and connect with your audience. Engage to build meaningful connections As a business owner engaging with…
Test and measure Your content to maximise Your engagement In the article ‘engaging with your audience‘ we covered testing and measuring briefly. Here is a deeper look into how you can test and measure your content. Creat engaging content Creating engaging content is crucial for your business. If you want to connect with your audience,…
Your thick skin: a vital trait for your success Are you an expert in your field, but still find yourself confronted with people who think they know more than you? You’re not alone. No matter how much knowledge and experience you accumulate, there will always be those who challenge your expertise. It can be frustrating,…
Engage with your audience As a professional your success depends on your ability to create engaging content that resonates with your target audience. But how do you create content that truly connects with your audience? The answer is simple: get to know your audience. Understanding your audience is key to creating content that will engage,…
5 Tips to help you write that engaging LinkedIn post Are you tired of creating LinkedIn posts that fall flat and fail to engage your audience? If so, you’re not alone. Writing engaging posts is an art form that takes time, practice, and careful consideration. As with everything, time and patience are vital to learn…
Make your CTA count. Your call to action (CTA) is a critical component of your marketing message. It’s the moment when you ask your audience to take action, whether it’s buying a product, signing up for a newsletter, or following you on social media. In this post, we’ll explore how to write effective CTAs and…
It’s all about ‘YOU’ As a writer, you know the importance of crafting compelling messages that resonate with your audience. But the problem is that it isn’t actually about you. It’s all about them. Your audience is the driving force behind your success, and it’s your job to understand their needs, wants, and desires. When…
The power of words: How text-based content boosts your reach. As a writer, I know firsthand the power of words. And in today’s digital age, the power of text-based content cannot be overstated. From LinkedIn articles to tweets, text-based content is a valuable tool for boosting your reach and establishing your personal brand. One of…
Your headline should stop the scroll. The title of your post or email fulfils the same function as the headline of a newspaper article. It is the first thing that you see. It is designed to draw you in, make you want to read the rest of the article. You should look at the headline…