Quality over quantity Why the Quality of Your Followers is More Important Than the Number Your online presence is important and building a large following on social media is one of the best ways to have that strong presence. But while a large number of followers is something that can be used to compare yourself…
Why text based content is effective Text-based content is still one of the most effective ways to reach your target audience. A recent study by HubSpot found that 70% of B2B marketers believe that content marketing is an effective way to generate leads. So how can you make sure that your text-based content is effective?…
Why quality sets you above the rest In the world of business, it’s easy to get caught up in the hustle and bustle of everyday life. But if you want to be successful remember that quality is always important. Steve Jobs once said, “Be a yardstick of quality. Some people aren’t used to an environment…
You must appeal to THEIR selfish desires In today’s competitive marketplace, it’s more important than ever to appeal to your target audience’s selfish desires. What do I mean by this? I mean that you need to show them how your product or service can benefit them. It has to save them time, money, or hassle,…
Remember Your successes, boost Your confidence As an expert in your field, you will often encounter challenges and criticism from those who doubt your expertise. It’s easy to let these negative comments affect your confidence and make you question your abilities. In those moments, it is important to take a step back and remember your…
Persistence is the key to Your success We’ve all heard stories of overnight successes and quantum leaps – people who seemingly go from zero to hero in a short amount of time. But the truth is, there is no such thing as a quantum leap. Behind every success story is a story of dogged persistence…