Why YOU must be selfish

You must appeal to THEIR selfish desires

In today’s competitive marketplace, it’s more important than ever to appeal to your target audience’s selfish desires. 

What do I mean by this?

I mean that you need to show them how your product or service can benefit them. It has to save them time, money, or hassle, and you need to make it clear to them how they will benefit from doing business with you.

Example:

You are selling a new type of software that can help businesses save time and money

In your marketing materials, you could focus on the benefits. These may include how it can help businesses automate tasks, improve efficiency, and reduce costs. You could also use testimonials from satisfied customers to show how the software has helped them achieve their goals.

By appealing to your target audience’s selfish desires, you can increase your chances of closing a sale. So next time you’re developing your marketing strategy, remember to keep your audience’s needs and wants in mind. And don’t be afraid to appeal to their selfish desires. After all, everyone is motivated by self-interest to some degree.

Here are some tips for appealing to your target audience’s selfish desires:

Identify their needs and wants

What are they looking for in a product or service? 
What are their pain points? 
Once you know what they’re looking for, you can start to tailor your message to appeal to their needs and wants.

Use strong benefits-oriented language

Don’t just tell people what your product or service is.
Tell them how it can benefit them. 
Focus on the results they can achieve, not just the features of your product or service.

Use testimonials from satisfied customers

Testimonials are a great way to show potential customers that your product or service has helped others achieve their goals. 
When people see that others have been happy with your product or service, they’re more likely to be interested in trying it themselves.

Offer incentives

Incentives are a great way to sweeten the deal and make your product or service more appealing. 
This could include things like discounts, free trials, or money-back guarantees.

By following these tips, you can appeal to your target audience’s selfish desires and increase your chances of closing that sale.