clientengagement – John Selden

Unleashing the Power of Professional Networking

ByJohn Selden August 3, 2023August 3, 2023

The Benefits of Marketing on LinkedIn. In the world of B2B marketing, LinkedIn has emerged as a powerhouse platform. It provides a unique set of benefits and opportunities for businesses to connect with their target audience and drive meaningful results. With over 700 million professionals worldwide, LinkedIn offers a treasure trove of potential clients, partners,…

Clients | Marketing | Strategy

The Logical and Emotional Client

ByJohn Selden July 21, 2023July 21, 2023

A Tale of Two Paths to Your Services. As you navigate the fascinating world of client acquisition, there are two distinct journeys that intertwine—the path of the logical client and that of the emotional client. Understanding the interplay between these two approaches allows you to unlock the full potential of your business. Both the emotional…